Insights & Updates

Business tips, web design insights, and real stories from building websites for small businesses.

Case Study • By Josh Stone • Dec 22, 2025

Squarespace vs Custom Website in 2025: A Real Before & After

"Our Squarespace site looks fine. Why would we pay for custom?" Six months later, they're ranking on page one and getting 3x the leads. Here's exactly what we changed—and why it mattered.

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Case Study Dec 22, 2025

Squarespace vs Custom Website: A Real Before & After

We moved a client from Squarespace to custom development. Here's exactly what changed, why it mattered, and how to know if you should do the same.

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Marketing Guide Dec 15, 2025

Google Business Profile: The Free Tool You're Probably Ignoring

It's free, it works, and most small businesses are doing it wrong. Here's how to set it up, optimize it, and start showing up in local searches.

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Business Guide Dec 8, 2025

5 Website Mistakes That Are Costing You Customers

Your website might be driving customers away without you knowing it. Here are the 5 most common mistakes and how to fix them fast.

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Marketing Guide Nov 30, 2025

SEO vs Paid Ads: Which Should Your Small Business Choose?

Google Ads vs Facebook Ads vs SEO. We break down costs, timelines, and which strategy actually works for small businesses. No jargon, just real talk.

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Business Guide Nov 21, 2025

Do I Need a Website for My Small Business?

Social media is free. Websites cost money. Here's the honest answer about when you need one, when you can wait, and what it's costing you.

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Pricing Guide Nov 16, 2025

How Much Should a Small Business Website Cost in 2025?

Website costs range from $500 to $25,000. Here's what you're really paying for, the hidden fees, and which pricing model actually makes sense for your business.

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Company News Oct 31, 2025

Launching the Account Executive Program

We're scaling financial freedom beyond just ourselves. If you're a closer who hates overhead and product risk, our AE program is for you. Here's how it works.

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Gideon's Insights Oct 24, 2025

Why I Built Gideon (The AI That Builds With Me)

Most developers see AI as a threat. I saw it as a co-pilot. Meet Gideon—the dual Claude + GPT-4 system that turned me from a solo builder into a one-person dev team.

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Company News Oct 17, 2025

Day One: From Layoff to Launch

Eight months ago, I got laid off. Most people would panic. I saw an opportunity. This is my journey from construction company owner to AI-leveraged developer—building Gideon Codeworks from napkin sketches to production platforms.

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Business Reality Oct 10, 2025

A Tale of Two Plumbers: What Waiting to Be 'Ready' Really Costs

Marcus waited for perfect. Dave started with "good enough." Five years later, one has two trucks. The other is still grinding alone.

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